After wondering about the Dutch bubble gum packages I hit another interesting example about package design in my local grocery store.
Euroshopper ‘free range eggs’ can be bought in a polysterine wrap or in a more familiar brown recycled soft cardboard pack. The third option however consists of ‘environmentally friendly produced’ chicken eggs in a package made of pressed coconut fibre held together by natural rubber glue. When I first saw the package I actually thought that it would contain quail eggs or something similarly exotic.
Both the package and the eggs are produced by a company named Rondeel. National distribution is taken over by the daily goods retail chain Albert Heijn. The wrapper on top actually opens up into a small leaflet explaining more about the production of the eggs. The cover page carries the AH ‘puur & eerlijk’, pure and honest, product line features on display.
Due to the used adhesive the package is not naturally decomposable. The producer’s homepage however claims the package to be more ecological than a traditional one based on an external consulting agencie’s evaluation. The eggs are laid and packed in two concept farms in the Netherlands adding another fascinating layer to the story. After all, the sustainable nature of the whole idea can be critically discussed but at least the package really stands out.