It’s always fun to spot people whose style seems to be subliminally matched. Some match outfits intentionally, but I suspect a lot more of it happens without such clear intent.

Maybe couples and friends start shopping in the same kinds of places, if they didn’t already do so before? Maybe there was an inherent familiarity, a style affinity, to start out with? Or maybe one or both attune their style based on what they like, as well as what they find looks goods on their social reference groups: people they admire and prefer to spend their time with.


Saturday noon walk. Illustration by Elisa P, 2020.