What do a set of headphones, a coffee cup and a package of butter have in common?

In this case, each of them has been provided with a small piece of copywriting stating, in it’s own way, “thank you for your purchase and welcome again”:

An etching on the inside of a headset, set above the ear cushions, saying

A hidden message, just for you

A bean-like figure and a speech bubble stating

Words of encouragement to each patron

A golden foil from a package of butter, with the brand logo and a short thank you note on behalf of the workers and milk farmers involved in the production

A thank you note to remind us of the people behind the product